About ME
I’m a brand strategist with more than 20 years of experience. Prior to establishing my own consulting company, I held executive positions at some of the best advertising, branding and media companies in the business, including: McCann Erickson, Future Brand, Chiat/Day, Hill Holliday, Arnold Worldwide and Bloomberg Media.
I am driven by curiosity, a love of learning new things and a desire to find elegant solutions to complex brand and business challenges. An elegant solution is original, relevant to the consumer, true to the brand, promising for the business, and leads to a clear creative brief that sparks ideas immediately. I love the discovery part of every assignment just as much as the challenge of putting the pieces together to craft strategies that sing.